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WATCH Backroad Nation

Back Road Nation


Sunday 3pm on 7TWO

Back Road Nation


Stream The Feel Good
Family on 7plus anywhere,
anytime on your mobile, on
the web or on your
connected TV.

Back Road Nation


Keep up to date with The Feel
Good Family on our website &
social media for teasers, extra
content, blogs, videos & more.
Additional coverage across
Seven’s local program pages
(Creek to Coast, The Great
Day Out)

Back Road Nation


Segment content can be
cross posted to client’s
own platforms or be
repurposed for use on
other channels*.
*at discretion of Seven


Broadcast Audience

Back Road Nation

"Backroad Nation"

Backroad Nation is all about inspiring others to see
Australia’s true colours. For those who dream to live a life less ordinary, Backroad Nation provides all the information and inspiration you need to travel Australia’s back roads.

This ultimate travel guide series provides aspirational and inspirational content that engages people to pack their bags, hitch their van or grab the swag, and travel the back roads of our incredible country. From epic
landscapes, wildlife and environment to authentic Aussie characters that possess that unique outback spirit, join us on the journey of a lifetime!

Working Title:
“Backroad Nation”

Backroad Nation covers every aspect of life on the road, sharing unique adventures and experiences that will
entertain, educate and inspire everyday Aussies to hit the road less travelled!

Back Road Nation


Showcase iconic drive itineraries that introduce
viewers to the lesser known backroad adventures of
Australia, that can be accessible to all.

  • TheGulfSavannah – traversing sections of
    Australia’s longest iconic route, the Savannah Way.
    This road trip itinerary kicks off in Katherine, in the
    heart of the Northern Territory and ends at Undara
    in Tropical North Queensland. Highlights of the Gulf
    Country include Nitmiluk National Park, Limmen
    National Park, Seven Emu Station indigenous
    experience, Lawn Hill National Park, Burketown,
    Karumba, Cobbold Gorge and the Undara Lava

  • CapeYorkPeninsula – the ultimate off road
    adventure to ‘The Tip’ done differently!
    Commencing in Cooktown and finishing in Atherton,
    Tropical North Queensland. Highlights include
    Lakefield National Park, Iron Range National Park,
    Weipa, Bramwell Station, the Old Tele Track,
    Gunshot Creek, Seisia, Thursday Island, Merluna
    Station, and Laura.




  • Travel Itineraries
  • Off Grid Lifestyle
  • Catch & Cook / Cooking
  • Product ‘In Situ’ Reviews
  • Happy Camper – unique
  • storytellers sharing their
  • Camp Fire PTC
  • Destination & Tourism
  • Product / Experience
    Off Grid / Full Time Tips / Hacks
  • Travel Education & Safety


Content proposal

Episodes broadcast 3pm Sunday on 7TWO
Stories published to 7plus & The Feel Good Family socials
1 x promo pre-broadcast on Seven’s Local
Productions Facebook and Instagram 
(Creek to Coast, The Great Day Out).
Episode includes assigned Producer, script writing,
editing and postproduction.

TotalSeries Investment =$150,000+GST

($25,000 + GST per episode)

Tiered Sponsorship Levels Available


Platinum Partner

$60,000 (+GST) investment = $10,000 (+GST) per episode

6 episodes in total:

  • Naming Rights to Series “Proudly presented by” with top and tail vocal
    acknowledgement from hosts in each episode
  • 2 x featured segments across the Series approximately 3-4 minutes in
    length each, nation-wide broadcast 3pm Sunday on 7TWO
  • Replay available anytime, anywhere on 7 Plus
    Priority Incidental Exposure across entire series (6 episodes)
  • 6 x pre-broadcast promo reels (1 per week) on Facebook, Instagram
    and YouTube with CTA and direct link to Sponsor website/social
    account in post description.
  • Can be collaborative posts with Sponsor’s
    social accounts.
  • Incidental Exposure inclusion in pre-broadcast promo reels on
    Facebook, Instagram and YouTube.
  • Sponsor tagged in all social media posts across duration of Series
  • Facebook and Instagram Stories across duration of Series broadcast
  • Following broadcast, featured segments will be published to TFGF’s Facebook account and embedded on TFGF’s website with
    accompanying blog article and links to Sponsor’s website
  • Priority logo placement on TFGF dedicated Series website page/s with link to Sponsor’s website

Gold Partner

$30,000 (+GST) investment = $5,000 (+GST) per episode

6 episodes in total:

  • 1 x segment across the Series approximately 3-4 minutes in length, nation-wide broadcast 3pm Sunday on 7TWO

Silver Partner

$15,000 (+GST) investment = $2,500 (+GST) per episode

6 episodes in total:

  • 1 x segment across the Series approximately 1-2 minutes in length, nation-wide broadcast 3pm Sunday on 7TWO
Back Road Nation

Partnership Reach


Feature content


Feature content


Feature content


Feature content


Feature content

Youtube Creator On The Rise!

28K+ Subscribers
Over 5 Million Views

Television Episodes Air Weekly

On Free to Air Prime Time Tv
Sunday 7PM
C11 Melbourne
C44 Adelaide

Plus Worldwide Online Streaming Platforms

(C11 Audience Reach 1.3 Million Per Month)
(C44 Audience Reach 1.3 Million Per Month)

Back Road Nation

Thank you For Your Consideration

Paul and Katie Guerin – The Feel Good Family
[email protected]

Nick Biggs –Series Producer, Seven Productions
[email protected]

Back Road Nation